MBNA (aka Bank of America) have rebranded their website today. I haven’t had time to absorb it fully however initial impressions are it’s a vast improvement on what they had previously. Not sure about the clouds and sky background, it does soften an otherwise quite corporate brand and quite a dry website however it does distract you somewhat from the main content and feels a little outdated. I don’t mind it though (controversial !)
They’ve developed a useful compare cards table and card help guides which have a nice design to them and on the surface the information appears quite useful.
Personally, I think the card wizard could be a lot more visual and less texty but it does a job of filtering through the plethora of credit cards.
Overall I actually like the design of the site, which is something I didn’t think I’d ever say about an MBNA website.