First Direct have recently unveiled their new First Direct Lab on their web site – a place where they can ask customer opinion on innovation and guage whether some of the projects their Digital Team and Marketing Teams are considering are potential fads and ‘ wastes of money’ or genuinely of benefit to the customer. They are asking for feedback on QR codes and for customer opinion on their new homepage. It’s a shame they don’t show a bit more of their homepage, ie how the design impacts on the rest of the website – if at all. It would also be interesting to hear the thinking and objectives of the redesign – share hat with your customers and they may be able to try and help you. Overall though I think it’s a great idea and I look forward to seeing other websites try the same…
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