First Direct’s Lab

First Direct have recently unveiled their new First Direct Lab on their web site – a place where they can ask customer opinion on innovation and guage whether some of the projects their Digital Team and Marketing Teams are considering are potential fads and ‘ wastes of money’  or genuinely of benefit to the customer. They are asking for feedback on QR codes and for customer opinion on their new homepage.  It’s a shame they don’t show a bit more of their homepage, ie how the design impacts on the rest of the website – if at all. It would also be interesting to hear the thinking and objectives of the redesign – share hat with your customers and they may be able to try and help you. Overall though I think it’s a great idea and I look forward to seeing other websites try the same…


About philty

UX professional working for major financial services player in the UK
This entry was posted in Customer experience, Usability, User experience design. Bookmark the permalink.

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