‘Pimp my furniture’ by Ikea

I’m loving the new “thisismykea” website. It’s a site where you can personalise your Ikea furniture by adding a design from a number of artists and brands.

The website itself is slick with a really clear layout, a bold hero slot for the main messaging, and very clear call 1,2,3 steps on how to personalise your ikea furniture.

There’s a really clear message about why the site has been set up and I have to say it’s a really great concept. Here’s the main idea behind the site from Ikea

“  Don’t we all just love and hate Ikea at the same time?! We love the well-designed furniture. But we don’t like the fact that we see the same Ikea interior everywhere around us. We came up with the idea to make your Ikea more beautiful, unique and personal…”

This is a brutally honest assessment of the problems with becoming a popular and mass market provider. Everyone has the same thing, it loses it’s uniqueness and frankly it’s appeal. What Ikea have done is admit that this can be a problem and have come up with such a creative solution.

There’s some unique and beautiful designs to add to your furniture and once you’ve ‘pimped up’ your furniture you can upload a photo of it for others to see the imapct of the design and to make comment/ vote.

There’s step by step visual instructions and guidance, for example on how you can apply a specific artwork print to your  Ikea furniture. I love the staff section where they pick their favourite pieces of work, you can rate designs, submit your own designs and even make money from having your designs sold to Ikea customers.

The global navigation is well presented and I love the use of furniture icons with moving parts on hover. I didn’t get the colour choice boxes under the Explore the designs heading though – perhaps they were purely aesthetic !

My only two gripes are 1) The overly active hero panel – it takes a while to orient yourself when the main message refreshes  and it’s not immediately clear how to get it back if are reading it. There is some navigation within the hero panel however this isn’t particularly clear. Personally I’d make the user in control of this panel, ie only change it when the custonmer wants it to change and allow them to do this by having clear next and previous options.

My second gripe is that some of the photographs of the designed furniture aren’t always that clear – I appreciate these aren’t real photographs but superimposed however a few actual real photographs and different angles of the furniture with the designs would help with this.

Overall though these are minor arguably picky details. It’s a really great concept and a very well designed website. Well done Ikea.


About philty

UX professional working for major financial services player in the UK
This entry was posted in Customer experience, Retail, User experience design and tagged , , , . Bookmark the permalink.

One Response to ‘Pimp my furniture’ by Ikea

  1. Barb says:

    I’m really loving the theme/design of your website. Do you ever run into any web browser compatibility issues? A small number of my blog audience have complained about my blog not operating correctly in Explorer but looks great in Chrome. Do you have any solutions to help fix this issue?

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